”Īd é is noted for opening up juju music to listeners the world over. Ad é, whose unruffled tenor is one of rock ’s kindliest voices, will pick up a melody above the velvety harmonies of the backup singers, or smilingly trade call-and-response dialogues with them, or take his turn in friendly dance competitions …while a drummer encourages him with improvisations. Noting Ad é ’s dynamic stage presence and versatility as a singer, Pareles also stated, “Mr. His style of juju -which is primarily a form of praise music sung in a local Nigerian Yoruba language that merges guitars with percussion in a lively style -is a so-called “synchro ” style that utilizes synthesizers and other electronics technology, including computers.Īd é was greatly influenced by the “So wa mbe ” style of juju pioneered by Tunde Nightingale and “is one of juju ’s great innovators, ” according to Jon Pareles in the New York Times. Ordained the “King of Juju Music ” in the late 1970s by a group of journalists and music critics, King Sunny Ad é has been a major musical force in his native Nigeria since the mid-1960s and an international star since the early 1980s.
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